LOW-ATO BLOW
Demi Lovato fires back at Piers Morgan for calling her ‘repulsively arrogant’ after she ‘bullied’ frozen yogurt store
DEMI Lovato has clapped back at Piers Morgan after he branded her "repulsively arrogant" over her row with a frozen yogurt store.
The singer, 28, hit out at LA shop The Bigg Chill for "triggering" her eating disorder with their selection of sugar-free cookies and diet foods.
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urged the store to "do better" in catering towards people with eating disorders and called them "diet culture vultures".
"Finding it extremely hard to order froyo from @thebiggchillofficial when you have to walk past tons of sugar free cookies / other diet foods before you get to the counter. Do better please," she wrote over the weekend.
She then wrote in a second post: "So, I think I'm gonna have to make that hashtag a thing.
"I will be calling harmful messaging from brands or companies that perpetuate a society that not only enables but praises disordered eating."
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The Bigg Chill apologized to Demi for making her feel offended, before pointing out that they stock the items to cater for diabetics, celiacs, and vegans.
The store stated: "We are not diet vultures. We cater to all of our customers' needs for the past 36 years. We are sorry you found this offensive.
"We carry items for Diabetics, Celiac Disease, Vegan and of course have many indulgent items as well."
- who has recently and - then waded into the spat, attacking Demi's "woke" perspective in his column.
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"I was triggered by Ms Lovato herself," the former GMB presenter wrote.
"The more this repulsively arrogant woman attacked this lovely little store in her staggeringly unhinged and delusional manner, the more furious I became."
Piers - who said he often went to that particular fro-yo store - claimed Demi had attempted to ruin the family-run company by trashing them to her millions of social media followers.
"I find idiot celebrities like Demi Lovato 'triggering' and require THEM to 'Do Better Please," he raged.
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Demi - who after her - then posted an eight-minute Instagram video responding to the backlash, in which she insisted it was never her intention to "bully" the store.
"I am really outspoken about the things that I believe in," the Dancing With The Devil singer said.
"I have to remember that sometimes my messaging can lose its meaning when I get emotional."
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The Disney alum went on: "I am human, I am somebody who is very passionate about what I believe in and I've lived through enough to know when to speak up for people who don't have a voice.
"I messaged this fro-yo place. Originally I wanted to make a point and I wanted to call out behaviors that didn't sit right with me."
"As someone who is in recovery from an eating disorder, I still to this day have a hard time walking into a frozen yogurt shop, ordering yogurt, being content with it and keeping it down."
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Demi - who previously revealed she - admitted she "definitely jumps to conclusions and probably shouldn't have gone about this the way that I have".
She vowed to work with the store to "get the messaging right".
Addressing Piers' comments, she went on: "It's really important that everyone understands that my intentions were not to bully a small business, that was not it."
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"I walked in, it was so triggering that I left without fro-yo and made me really sad."
Demi has been in the past, having gone to a rehab facility aged 18 to treat bulimia as well as self-harm and alcohol and drug abuse.
The actress previously revealed the bulimia began when she was eight and is still "constantly" in the back of her mind.
After rehab, she moved into a sober-living facility in Los Angeles for over a year, and and
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If you or someone you know is affected by any of the issues raised in this story, call the National Suicide Prevention Lifeline at 800-273-TALK (8255) or text Crisis Text Line at 741741.
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