BACHELOR In Paradise star Brendan Morais has been FIRED by NordicTrack after making “sexist” comments about ex Natasha Parker on the ABC show.
The former fan-favorite took a villainous turn on the Summer spinoff this season when he was caught making a series of belittling remarks about and was accused of “gaslighting” her.
After his behavior played out on TV, , 31, was ostracized from Bachelor Nation and - more than a third of his following.
As a response, The Sun has confirmed that the reality star was dropped by one of his only public sponsors, NordicTrack.
"NordicTrack is no longer doing business with Brendan and any further business plans have been terminated,” a source close to the company revealed.
The insider added: “His behavior does not align with the brand's values.”
Just last month, Brendan posted a paid Instagram partnership with the exercise bike brand.
“What’s going on everyone? I’m sure you guys are wondering why I’m in such great shape,” the Massachusetts native said on the bike while flexing his arm muscles.
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He then proceeded to narrate and showcase a workout - complete with a confident wink to the camera - and displayed the bike’s various features.
“The NordicTrack S22i studio cycle is an incredible interactive workout that keeps me pedaling! This amazing machine has toned up my already ripped legs,” he captioned the August 17 post.
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Though his post urged fans to “click the link in my bio to get your own NordicTrack machine,” his unique sponsored link has since been removed.
His followers expressed their disappointment in the company teaming up with Brendan and urged them to drop the commercial roofer.
“I hope Nordictrack drops you as a sponsor for their machine,” one person commented.
Another said: “Hope you lose every sponsor you have. That’s the least you deserve."
“I sent an email to Nordic Track to drop you,” a third insisted.
Brendan has been in hot water after he mishandled his relationship with Natasha during the first several weeks of .
'ORCHESTRATING A MASTER PLAN'
As the pair coupled up, he immediately left Natasha for new arrival and openly admitted to dating her prior to both of them joining the show.
The duo was accused of “orchestrating a master plan” to gain airtime, fame and Instagram followers at Natasha’s expense - who admitted to having “real feelings” for .
While they wore a hot mic, Pieper and Brendan were both caught confessing that they wanted more social media followers and discussing a calculated plan to acquire that.
A heartbroken Natasha attempted to get answers from Brendan - but he shut her down by calling her “annoying” and slamming her for “having no prospects” besides him.
He then called Natasha - along with her gal pal Deandra Kanu - “disgruntled women” along with many other unkind comments.
Following the episode airing, Deandra bashed Brendan’s behavior and tweeted: “The way Brendan is continuously shaming black women on this beach by insinuating they’re undesirable makes me UNCOMFY.”
'TAKE YOUR DISRESPECTFUL, SEXIST ATTITUDE HOME'
Many fans agreed with Deandra and labeled Brendan as “sexist,” with one writing: “Brendan GO HOME and take your disrespectful sexist attitude with you.”
“So in addition to being part of a cheat scheme, Brendan is also openly sexist. Glad to see him and Pieper leave,” another wrote.
A third fired off: “Brendan - you are a sexist pig & if I ever see you, it’s on sight!”
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Brendan and Pieper ended up leaving the show together - though they both have released very different statements since their controversial behavior aired.
While Pieper has maintained she had “no idea” what Brendan was doing, he has since posted a - which fans labeled “not genuine.”
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