AMBER Gill looked unrecognisable after ditching her trademark curls for long hair at her MissPap launch.
The Love Island winner's mane of curls was one of the most memorable looks from this year's series, but they were nowhere to be seen on Thursday night as she arrived at the launch of her first collection with the fashion retailer.
Instead, the 22-year-old sported a waist-length dark brown wig styled in loose waves.
Dressed in a sparkling mini dress which showed off her curves and toned legs, Amber gave a sultry smile for the cameras.
She was joined by Samir Kamani, whose family owns online fashion brands including Boohoo.com, PrettyLittleThing and now MissPap.
Amber was also supported by a number of her fellow 2019 Love Islanders including Molly-Mae Hague and her boyfriend Tommy Fury.
While the couple - who finished runners up - have distanced themselves somewhat from their fellow Islanders since leaving the villa, they stepped out to support Amber on her big night.
Molly-Mae, 20, opted for a white double-breasted suit and matching handbag, while boxer Tommy co-ordinated in a white shirt and black trousers.
Amber's BFF Anna Vakili showed off her curves in a sheer dress which revealed her black high-waisted knickers and matching bra.
Anna arrived with her sister Mandi who wore a revealing white shirt dress, and they were closely followed by their pal Yewande Biala, who flashed her midriff in a black mini skirt and cropped top.
Elma Pazar also opted for black in a sequinned number while Harley Brash teamed her black dress with knee high statement white boots.
Meanwhile Arabella Chi opted for over the knee black boots which she teamed with a clinging silver mini dress as she arrived on the arm of boyfriend and 2018 Islander, Wes Nelson.
Kendall Rae Knight, who also appeared in the 2018 series, also got the silver memo while Hayley Hughes wore a black mini dress with asymmetric strap across her chest.
Georgia Steel flashed her underboob in a revealing black ensemble, while Joanna Chimonides, who turned Michael Griffiths head away from Amber during their time in the villa this year opted for a black velvet mini dress.
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Francesca Allen showed off her quirky fashion sense in a black dress and red polo neck with a leather jacket draped around her shoulders.
Meanwhile, 2017 Islander Gabby Allen wore a silver off the shoulder dress with white knee high boots very similar to Harley's.
Elsewhere, Amy Hart brought some colour to proceedings in a pale pink velvet dress with ruffled sleeves, and Belle Hassan wore a sheer pink leopard print top with a black snake print mini skirt.
Laura Anderson - who was a finalist in 2018 - wore a peach oversized blazer style dress and cow print knee high boots, while 2017 Islander Montana Brown wore a checked jacket over her black dress.
Last month, The Sun Online exclusively revealed how Amber had become a millionaire within weeks of leaving the Love Island villa after becoming the face of MissPap.
A source close to Amber told us: "Amber is on cloud nine - she signed the £1million deal and couldn't be happier.
"She's had every major brand in the UK fighting to sign her - it's been insane. Amber couldn't be more excited about the future and what else is in store."
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