LOVE Island fans were left covering their eyes after Jordan Hames and Anna Vakili recreated all three 50 Shades movies in the Hideaway - before appearing to have sex.
The 24-year-old model was seen brandishing a pair of handcuffs, before blindfolding the 28-year-old pharmacist, stripping to a pair of black Y-fronts and setting about her with a feather duster.
They then jumped into bed and pulled the covers over them with the pair seen gyrating below the duvet.
It was all too much for viewers - especially the ones unlucky enough to be watching with their parents - who wasted no time expressing their disquiet.
One wrote: "Want to blind myself after witnessing what Anna and Jordan were up to in the hideaway."
Another announced: "Cringiest moment of #loveisland award goes to.. tonight’s show of Jordan & Anna in the hideaway."
A third sighed: "Could’ve done without 50 shades of Jordan & Anna if I’m honest."
As The Sun revealed tonight, Anna and Jordan appeared to be the first couple to have sex on the show - but then denied it.
The morning after their passionate encounter, Jordan was shown asking: "Last night was unreal. Did you enjoy it?"
She said she did - but then asked him: “Tell the guys we didn’t have sex.”
Jordan was keen to share the juicy details with his male counterparts, asking Anna: “Shall I just say we done bits?” But the pharmacist told him: “No.”
He was later seen telling the boys: "I got into the hot tub. I put a blindfold on her, got a little feather duster and dusted her. It was good.
"I feel lucky that I've met someone like her. I've got a full-on connection with her. I'm buzzing."
A TV insider told The Sun: “Anna and Jordan definitely had sex. It was made obvious by the sounds coming from the room and movement under the sheets.
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“They’ve been dating each other for weeks now and couldn’t resist making full use of the Hideaway to show each other how they really feel.”
Anna and Jordan are the first couple that bosses will show being intimate on screen this series after implementing a new duty of care process.
But this year bosses have reassured the contestants that their sexy scenes will not be shown.
Before entering the villa, Anna insisted she would not be going all the way on TV, saying: "That’s not going to happen. It’s a private thing."