Asda has launched candy floss-flavoured GRAPES and customers are loving it
The idea behind the grapes is to offer customers something different - as well as getting kids to eat more fruit
ASDA has brought back its range of “candy floss” flavour grapes.
The Spanish-grown grapes are said to have a sweet, distinctive flavour and are the result of years of careful farming.
Asda’s grape and stone fruit procurement manager Alberto Goldbacher says that the idea is to offer customers something different as well as getting kids to eat more fruit.
He wrote in a blog post: "We work with fruit growers around the world to source the new varieties of fruit like these," Alberto said in a blog post.
"People work a lifetime to perfect these varieties. They naturally cross one flavour of grape with another, using soft brushes like the ones you use for make-up to cross the pollen from one plant to another.
"It’s very scientific – the growers know which chromosomes have the characteristics to mix with another of the varieties. It’s not GM in any way – they grow exactly as other fruits grow."
The grapes have been reintroduced after originally being a hit last year.
One fan wrote: "The lushest grapes in the world... they taste like actual candyfloss."
Another added: "Is it sad that candyfloss grapes are the highlight of my year...? Thank you Asda"
And for fans of “distinctive” fruit, Asda has also brought out “bubblegum plums”.
Alberto added: "We’re going through a really innovative phase of fruit growing where we’re able to naturally develop different varieties and bring something new.
"We’ve got a few different examples in stores at the moment, including our really popular candy floss grapes, with a gorgeous sweet vanilla taste, and juicy Grower's Selection king plums, which have an incredible bubblegum flavour and a lovely red flesh."
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This week, we also revealed that Asda is launching a unicorn-themed range with cushions, bedding and mugs with prices starting at just £1.50.
And that the store has launched an afternoon tea set where you get 10 cakes for £3.
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